Our Beginnings

Life at its best!

Back in 1990
our founders Ms Dora Hoan and
Ms Doreen Tan dreamt of bringing the
best beauty and healthcare knowledge
to the world

With a firm commitment to
provide quality products

Best World was born!

Our Beginnings

We started the first few years of our business
focusing on nutritional supplements and bringing
in cosmetics from Korea, Japan and France

Those were small beginnings but

we were excited for
what were to come!

Our Philosophy

With the belief that

a healthy person is a happy person

we started developing our own products to
help you stay radiant, vibrant and healthy
from the inside out

Inspired by a Life Harmony approach
our products focus on transforming your life
through three aspects of wellness:

Inner Harmony, Outer Harmony,
and Lifestyle Harmony

Our Brands

With loads of passion
we expanded the umbrella of BWL to bring you
quality brands catering to your different needs!

Your wellbeing

is our ultimate goal and
unwavering mission

Inner
Harmony

Avance
1999

Optrimax
2005

Outer
Harmony

Dr’s Secret
2001

Miraglo
2008

PentaLab
2009

Lifestyle
Harmony

UberAir
2005

Our Awards

Our hard work has paid off over the years as BWL was
recognised with numerous awards!

2004

Singapore Promising Brand

2004

2005

Singapore Fastest Growing
50 Certification

2005

Singapore 500 SME

2005

Excellence Brand

2005

Most Super Excellence Master
Award of Direct Selling

2005

2006

Top 10 Influential Systems in
Asia Pacific Region

2006

Top 10 Direct Selling
Brand in Great Credibility
in Asia Pacific Region

2006

2007

Singapore Fastest Growing
50 Certification

2007

200 Best Companies Under
a Billion in Asia Pacific By
Forbes Asia

2007

2008

Singapore Fastest Growing
50 Certification

2005

200 Best Companies Under
a Billion in Asia Pacific By
Forbes Asia

2008

ASEAN Business Award

2008

Asia Super Excellence Direct
Selling Company

2008

2009

Singapore Prestige
Brand Award

2009

2010-2015

Business Superbrands
Singapore

2010

Singapore 1000 Company

2010, 2013, 2014, 2015

Singapore Prestige
Brand Award

2015

The BWL Entrepreneur

With robust business processes and
thorough training and development, we
strive for entrepreneurial excellence to
help you realise your long-held dreams

At BWL, you too can create a
flourishing career

Anything is possible!

Giving Back

We believe that creating the best world
involves helping others create theirs!

With the mission to spread compassion and love,
we launched the World Learner Student Exchange

Scholarship, which gives underprivileged students
a chance to travel and learn through a two-week
immersion trip to Singapore

The smiles of these youths brought an
immense fulfilment into our hearts!

Life at its best!

As our BWL journey continues, we invite you to enter
a world of possibilities with us

Let us empower you to become a better version of
yourself
and to love today more than yesterday

From you to the world
let’s build a better world together

Share our story with your family
and friends and help them
live their best lives!

Follow us:

全美世界BestWorldLifestyle

and start creating a better future
together with your loved ones!