Our Beginnings
Back in 1990
our founders Ms Dora Hoan and
Ms Doreen Tan dreamt of bringing the
best beauty and healthcare knowledge
to the world
With a firm commitment to
provide quality products
Our Beginnings
We started the first few years of our business
focusing on nutritional supplements and bringing
in cosmetics from Korea, Japan and France
Those were small beginnings but
Our Philosophy
With the belief that
we started developing our own products to
help you stay radiant, vibrant and healthy
from the inside out
Inspired by a Life Harmony approach
our products focus on transforming your life
through three aspects of wellness:
Our Brands
With loads of passion
we expanded the umbrella of BWL to bring you
quality brands catering to your different needs!
is our ultimate goal and
unwavering mission
Inner
Harmony
Avance
1999
Optrimax
2005
Outer
Harmony
Dr’s Secret
2001
Miraglo
2008
PentaLab
2009
Lifestyle
Harmony
UberAir
2005
Our Awards
Our hard work has paid off over the years as BWL was
recognised with numerous awards!
2004
Singapore Promising Brand
2004
2005
Singapore Fastest Growing
50 Certification
2005
Singapore 500 SME
2005
Excellence Brand
2005
Most Super Excellence Master
Award of Direct Selling
2005
2006
Top 10 Influential Systems in
Asia Pacific Region
2006
Top 10 Direct Selling
Brand in Great Credibility
in Asia Pacific Region
2006
2007
Singapore Fastest Growing
50 Certification
2007
200 Best Companies Under
a Billion in Asia Pacific By
Forbes Asia
2007
2008
Singapore Fastest Growing
50 Certification
2005
200 Best Companies Under
a Billion in Asia Pacific By
Forbes Asia
2008
ASEAN Business Award
2008
Asia Super Excellence Direct
Selling Company
2008
2009
Singapore Prestige
Brand Award
2009
2010-2015
Business Superbrands
Singapore
2010
Singapore 1000 Company
2010, 2013, 2014, 2015
Singapore Prestige
Brand Award
2015
The BWL Entrepreneur
With robust business processes and
thorough training and development, we
strive for entrepreneurial excellence to
help you realise your long-held dreams
At BWL, you too can create a
flourishing career
Giving Back
With the mission to spread compassion and love,
we launched the World Learner Student Exchange
Scholarship, which gives underprivileged students
a chance to travel and learn through a two-week
immersion trip to Singapore
The smiles of these youths brought an
immense fulfilment into our hearts!
As our BWL journey continues, we invite you to enter
a world of possibilities with us
Let us empower you to become a better version of
yourself and to love today more than yesterday
From you to the world
let’s build a better world together